{"id":12049,"date":"2025-02-03T22:45:21","date_gmt":"2025-02-04T03:45:21","guid":{"rendered":"https:\/\/www.worldchinesemedia.com\/?p=12049"},"modified":"2025-02-04T22:53:43","modified_gmt":"2025-02-05T03:53:43","slug":"zhongwencaichurenshijiehuawendazhongchuanbomeitijijinhuifuzhuxi","status":"publish","type":"post","link":"https:\/\/www.worldchinesemedia.com\/2025\/02\/03\/12049\/","title":{"rendered":"\u949f\u6587\u5072\u51fa\u4efb\u4e16\u754c\u534e\u6587\u5927\u4f17\u4f20\u64ad\u5a92\u4f53\u57fa\u91d1\u4f1a\u526f\u4e3b\u5e2d"},"content":{"rendered":"<p><strong>\uff08\u300a\u4e16\u754c\u534e\u6587\u5a92\u4f53\u300b2025\u5e742\u670811\u65e5\u591a\u4f26\u591a\u6d88\u606f\uff09<\/strong>\u4eba\u5de5\u667a\u80fd\u548c\u6570\u636e\u79d1\u5b66\u7684\u8d44\u6df1\u4e13\u5bb6\u949f\u6587\u5072\u51fa\u4efb\u4e16\u754c\u534e\u6587\u5927\u4f17\u4f20\u64ad\u5a92\u4f53\u57fa\u91d1\u4f1a\u526f\u4e3b\u5e2d\u3002<\/p>\n<p style=\"text-align: left;\">\u949f\u6587\u5072\u73b0\u4efbSuper\u6570\u636e\u5206\u6790\u56e2\u961f\u8d1f\u8d23\u4eba\uff0c\u5e26\u98868\u4eba\u56e2\u961f\u4e13\u6ce8\u4e8e\u6570\u636e\u9a71\u52a8\u7684\u5546\u4e1a\u51b3\u7b56\u3002\u5979\u4e3b\u5bfc\u7684\u52a8\u6001\u5b9a\u4ef7\u4f18\u5316\u9879\u76ee\uff0c\u91c7\u7528\u673a\u5668\u5b66\u4e60\u6a21\u578b\uff0c\u4f7f\u516c\u53f8\u6536\u76ca\u7a33\u6b65\u589e\u957f\u3002\u5979\u8fd8\u63a8\u52a8\u4e86\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\u6a21\u578b\u7684\u5f00\u53d1\uff0c\u5728\u77ed\u671f\u5185\u4e3a\u5e02\u573a\u8425\u9500\u56e2\u961f\u521b\u9020\u4e86\u53ef\u89c2\u7684\u56de\u62a5\u3002<\/p>\n<p>\u5728\u52a0\u5165Super\u4e4b\u524d\uff0c\u949f\u6587\u5072\u66fe\u4efbLoyalty One\u5206\u6790\u4e0e\u6d1e\u5bdf\u7ecf\u7406\uff082021-2022\uff09\uff0c\u5e26\u9886\u56e2\u961f\u5927\u5e45\u6539\u5584\u4e86\u8425\u9500\u6d3b\u52a8\u8868\u73b0\uff0c\u5e76\u5728Azure Databricks\u5e73\u53f0\u4e0a\u6210\u529f\u90e8\u7f72\u9884\u6d4b\u6a21\u578b\uff0c\u6781\u5927\u63d0\u9ad8\u4e86\u8425\u9500\u62a5\u544a\u7684\u81ea\u52a8\u5316\u7a0b\u5ea6\u3002\u6b64\u5916\uff0c\u5979\u5728Rakuten Kobo\u62c5\u4efb\u9ad8\u7ea7\u6570\u636e\u5206\u6790\u5e08\u671f\u95f4\uff082017-2021\uff09\uff0c\u4e3b\u5bfc\u5f00\u53d1\u57fa\u4e8e\u673a\u5668\u5b66\u4e60\u7684\u5ba2\u6237\u6d41\u5931\u9884\u6d4b\u6a21\u578b\uff0c\u6709\u6548\u589e\u5f3a\u4e86\u5ba2\u6237\u7559\u5b58\u7387\u3002\u5979\u8fd8\u4f18\u5316\u4e86\u63a8\u8350\u7b97\u6cd5\uff0c\u901a\u8fc7A\/B\u6d4b\u8bd5\u4fc3\u8fdb\u4e86\u63a8\u8350\u90ae\u4ef6\u7684\u6536\u5165\u589e\u957f\u3002<\/p>\n<p>\u949f\u6587\u5072\u672c\u79d1\u53ca\u7855\u58eb\u5747\u6bd5\u4e1a\u4e8e\u52a0\u62ff\u5927\u82f1\u5c5e\u54e5\u4f26\u6bd4\u4e9a\u5927\u5b66\uff08University of British Columbia\uff09\uff0c\u5206\u522b\u83b7\u5f97\u7ecf\u6d4e\u5b66\u4e0e\u7edf\u8ba1\u5b66\u5b66\u58eb\u5b66\u4f4d\uff082008-2012\uff09\u548c\u7ecf\u6d4e\u5b66\u7855\u58eb\u5b66\u4f4d\uff082012-2013\uff09\u3002\u5979\u64c5\u957f\u673a\u5668\u5b66\u4e60\u3001\u9884\u6d4b\u5efa\u6a21\u3001\u8d1d\u53f6\u65af\u6d4b\u8bd5\u3001\u5ba2\u6237\u7ec6\u5206\u7b49\u6570\u636e\u79d1\u5b66\u9886\u57df\uff0c\u5e76\u7cbe\u901aSQL\u3001Python\u3001R\u3001PySpark\u3001Tableau\u3001AWS\u3001Azure\u7b49\u6280\u672f\u5de5\u5177\u3002<\/p>\n<p>\u4f5c\u4e3a\u4eba\u5de5\u667a\u80fd\u548c\u6570\u636e\u79d1\u5b66\u7684\u8d44\u6df1\u4e13\u5bb6\uff0c\u949f\u6587\u5072\u79ef\u6781\u63a8\u52a8\u6570\u636e\u5206\u6790\u5728\u5546\u4e1a\u51b3\u7b56\u4e2d\u7684\u5e94\u7528\uff0c\u5e76\u5728\u884c\u4e1a\u4f1a\u8bae\u4e0a\u53d1\u8868\u591a\u7bc7\u5173\u4e8e\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u51b3\u7b56\u4f18\u5316\u7684\u7814\u7a76\u62a5\u544a\u3002\u6b64\u6b21\u51fa\u4efb\u4e16\u754c\u534e\u6587\u5927\u4f17\u4f20\u64ad\u5a92\u4f53\u57fa\u91d1\u4f1a\u526f\u4e3b\u5e2d\uff0c\u5979\u8868\u793a\uff1a\u201c\u672a\u6765\u5341\u5e74\uff0c\u6570\u636e\u5206\u6790\u548c\u4eba\u5de5\u667a\u80fd\u5c06\u6210\u4e3a\u5546\u4e1a\u521b\u65b0\u7684\u6838\u5fc3\u52a8\u529b\u3002\u6211\u5e0c\u671b\u901a\u8fc7\u5a92\u4f53\u548c\u6280\u672f\u7684\u7ed3\u5408\uff0c\u63a8\u52a8\u884c\u4e1a\u53d1\u5c55\uff0c\u5e76\u57f9\u517b\u66f4\u591a\u6570\u636e\u79d1\u5b66\u548c\u4eba\u5de5\u667a\u80fd\u9886\u57df\u7684\u4eba\u624d\u3002\u201d<\/p>\n<p>Marrisa Zhong Appointed as Vice Chairman of the World Foundation of Chinese Mass Media Foundation<br \/>\nMarrisa Zhong is currently the Head of the Data Analytics Team at Super, leading an 8-member team focused on data-driven business decision-making. She spearheaded a dynamic pricing optimization project that leverages machine learning models, resulting in steady revenue growth for the company. Additionally, she led the development of a customer lifetime value (LTV) model, which generated substantial short-term returns for the marketing team.<\/p>\n<p>Before joining Super, Marrisa served as Manager of Analytics and Insights at Loyalty One (2021\u20132022), where she significantly improved marketing campaign performance and successfully deployed predictive models on the Azure Databricks platform, greatly enhancing the automation of marketing reporting. Prior to that, she was a Senior Data Analyst at Rakuten Kobo (2017\u20132021), where she led the development of a machine learning-based customer churn prediction model, effectively boosting customer retention. She also optimized recommendation algorithms and used A\/B testing to drive revenue growth from recommendation emails.<\/p>\n<p>Marrisa holds both a bachelor&#8217;s degree in Economics and Statistics (2008\u20132012) and a Master&#8217;s degree in Economics (2012\u20132013) from the University of British Columbia (UBC), Canada. She specializes in machine learning, predictive modeling, Bayesian testing, and customer segmentation, with expertise in SQL, Python, R, PySpark, Tableau, AWS, and Azure.<\/p>\n<p>As a seasoned expert in artificial intelligence and data science, Marrisa actively promotes the application of data analytics in business decision-making and has presented numerous research reports on AI-driven decision optimization at industry conferences. Upon her appointment as Vice Chairman of the World Chinese Mass Media Foundation, she stated:<\/p>\n<p>&#8220;In the next decade, data analytics and artificial intelligence will be at the core of business innovation. I hope to leverage this platform to drive industry growth and cultivate more talent in the fields of data science and AI.&#8221;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12057\" src=\"https:\/\/www.worldchinesemedia.com\/wp-content\/uploads\/2025\/02\/1.png\" alt=\"\" width=\"420\" height=\"623\" \/><\/p>\n<p style=\"text-align: center;\">2013\u5e7411\u6708\uff0c\u949f\u6587\u5072\u5728\u82f1\u5c5e\u54e5\u4f26\u6bd4\u4e9a\u5927\u5b66\u83b7\u5f97\u7855\u58eb\u5b66\u4f4d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uff08\u300a\u4e16\u754c\u534e\u6587\u5a92\u4f53\u300b2025\u5e742\u670811\u65e5\u591a<\/p>\n","protected":false},"author":1,"featured_media":12057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[42,41,19],"tags":[],"class_list":["post-12049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jijinhuixinwen","category-jijinhuilishihuichengyuanjianjie","category-meitijijinhui"],"_links":{"self":[{"href":"https:\/\/www.worldchinesemedia.com\/wp-json\/wp\/v2\/posts\/12049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.worldchinesemedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.worldchinesemedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.worldchinesemedia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.worldchinesemedia.com\/wp-json\/wp\/v2\/comments?post=12049"}],"version-history":[{"count":9,"href":"https:\/\/www.worldchinesemedia.com\/wp-json\/wp\/v2\/posts\/12049\/revisions"}],"predecessor-version":[{"id":12061,"href":"https:\/\/www.worldchinesemedia.com\/wp-json\/wp\/v2\/posts\/12049\/revisions\/12061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.worldchinesemedia.com\/wp-json\/wp\/v2\/media\/12057"}],"wp:attachment":[{"href":"https:\/\/www.worldchinesemedia.com\/wp-json\/wp\/v2\/media?parent=12049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.worldchinesemedia.com\/wp-json\/wp\/v2\/categories?post=12049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.worldchinesemedia.com\/wp-json\/wp\/v2\/tags?post=12049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}